A global brand driven by a passion for the optimal human experience. Founded by Michael Torres, an applied bio-engineering specialist, human performance coach, a US Army Paratrooper and multiple time combat veteran. SHIFT Performance is a multi faceted brand with divisions covering Elite Sport Advisory, Organisational Optimisation, the SHIFT Media Group, SHIFT Technology & Innovations Group and SHIFT Human Performance.
The concept behind human performance optimisation rest in the realisation that the age of the “Quantified Self” is upon us. In this, we have been able to engage the individual with relevant information to ensure not only the increase of personal performance but the shift in cognitive awareness which then has a positive effect on the individual human experience. Applying a balance of coaching, behaviour analysis, objective feedback, and subjective feedback we can lead an individual, group or organisation on a journey of excellence placing action behind the concepts of Flow States and Peak Experiences.
We believe in the Bayesian Theoretical model where as in its simplest form we base all behaviour on sensory information and previous experience. By teaching individuals to take in more sensory information we can increase the level of deep experience, through deep experience the positive emotional result allows to engage in more experiences, seeking more sensory information and so forth and so on.
We believe that not only did humans invent machine learning, but that we are the ultimate machine learning system on the planet.
"A relentless pursuit of excellence combined with purposeful passion"
SHIFT Performance Inc is grounded in its commitment to the optimum human experience. We will use our relative nature within the industry to provide impact to both major and developing markets. Our eyes stay sharp for ways to guide future innovation and play our role in extending the collective consciousness and knowledge. We will provide a bespoke approach to our business from end to end while seeking ways to use sport as the vehicle to communicate clean energy, human optimisation, and community building.
“ It has been our experience that Michael has shown tremendous acumen for new technology integration into human performance optimisation and injury prevention protocols" — Managing Partner/Owner - Dynamic Athletic Research Institutewww.shiftperformanceglobal.com