To maximise human health & performance by unlocking the potential of genetics, by being a leading genes profiling (DNA Testing) and nutrigenomics centre of excellence, especially amongst major sports.
Build, and continuously develop, a world-class team of experts and practitioners. To work with clients who proactively seek to achieve significant improvement for better health, fitness and/or becoming the Best of the Best through challenging personal performance goals, whether in Sport or elsewhere.
Be innovative in our endeavours through research and development, associations and collaborations bringing positive benefits and outcomes for all, in the use of the genome science and emerging genetics’ technologies.
To create a core team of genetics professionals complemented by a high quality associates’ network, to research, develop and deliver worldwide, an innovative and comprehensive range of genetic profiling based services & products for health, fitness and performance requirements.
To expand our genes profiling capabilities, through offering advanced bespoke testing and assessment technologies, for a team, coach or athlete by providing greater data precision and monitoring information for player specific health, injury or performance related issues.
To become a game-changer in the field of athletic performance and injury management by developing centres of excellence for genetic profiling and nutrigenomic programmes.